Privacy Policy

Gow Langsford Gallery is committed to protecting your privacy. We comply with the Privacy Act 2020, and in doing so will be doing what we reasonably can to ensure that your information is used responsibly and held securely.

It is important that you are aware of what personal information Gow Langsford (known here as “we”, “us” or “Gow Langsford”) collects about you and how it is used.

Below you will find an overview of our privacy policy and what it means for you. If you have any questions, please let us know.

Any changes to our privacy practices will be updated here and in our Privacy Policy, and we will let you know via email (if you have agreed to receive our e-newsletters).

There will be different ways our Privacy Policy applies to you, depending on how you engage with us. For example:

1. You may enter our gallery premises, where CCTV cameras operate.

2. When you browse our website, we use cookies to customise and improve your online experience.

3. If you purchase artwork from us, we will hold relevant details about you (such as your name, address, phone number and email address) in our company database.

Collecting personal information

  • When you subscribe to our mailing list, or purchase artwork from us, we will collect your information depending on the nature of the interaction. This may include your contact and billing information. This will be collected via our website, or by direct contact with a team member.

  • When you use our website, we collect information such as the browser and device you are using, your IP address, your location, the site you came from, and what you did and didn’t use our site for.

  • When you sign up to receive our newsletter via our website, we will retain details that you provide, including your permission to send you email updates.

How we use your information and why

There are several reasons why we collect your personal information, such as helping you find artworks and information that you will love, sharing news for marketing purposes, and as otherwise required by law.


When we know you better, we can offer you more of what you want. We only wish to contact you about things you will be interested in, so the information we collect will help us do this.

When you purchase artwork from us, or visit our galleries or website, we use your information to:

  • Process payments.

  • Provide you with customer support.

  • For marketing purposes.

  • To send you emails including updates on forthcoming exhibitions and events.

Who we share your data with and why:

We store data (including your personal information) on a secure Microsoft cloud platform, Microsoft Office 365 applications and other third-party platforms. The use of these platforms means that your information may be stored outside New Zealand, in countries that may not have privacy legislation that is comparable to the Privacy Act 2020. However, the use of systems provided by companies like Microsoft should provide you with some confidence that your information will be securely handled.

We protect our data with all reasonable technical and process controls. We will not share your data with any third parties or partners without explicitly requesting your permission to do so first. To provide some details on when we may transfer your personal information to a third party:

  • When you purchase artworks from us or sign up to receive email updates, we will store your data in our accounting and CRM systems, which may be stored by the companies providing those systems.
  • Only team members that require access to this information to perform their duties will have access to our CRM and accounting software.
  • We will share your information with Government agencies or other authorised bodies where permitted or as required by law.
  • We will share your information with our lawyer if we need advice on a matter, with it being held confidentially.
  • We will share your information with any successor to all or part of our business.

Cookies and Online Visitor Tracking

Our website issues a non-personalised “cookie” to each visitor. As you navigate our site, your usage is tracked to help us provide a better online customer experience and improve online content. We look at repeat visitors, the length of time you spend on our websites, and your navigation pathways. Cookies are also used in e-newsletters to our mailing list subscribers to personalise content and track interest via the links you click.

When you use a social media feature within our website, and post to social media platforms, the social media site will provide us with some information about you.

Images of you

On occasion we may have a photographer or videographer at our gallery events. Photos or video content that they create may be shared by Gow Langsford to promote our business.

If you do not wish to be photographed or appear in a video, please let our photographer or other team member know.

If we share an image of you that you don’t want to have shared, please contact us via our website.

Contacting Us

If you choose to complete an online form or contact us by email for any reason, we will only record your email address and other contact details that will enable us to respond to your enquiry or feedback. Your details will not be added to a mailing list or used for any other purposes unless you have provided your consent.

Your Rights

  • At any time, you can opt-out of receiving our marketing communications. You can do this by unsubscribing to emails from within the email itself or by getting in touch, and we will update your preferences.
  • You have the right to request access to your data and to correct it. You can do this by contacting our team,

Looking after your information

We only keep your information for as long as it is required, for the purposes of ongoing business, for as long as you are interested in hearing from us, and for any legal purposes for which we are obliged to keep the information.


If you unsubscribe, we will remove you from our mailing list unless we need to retain your information for legal reasons, such as if you have made a purchase through us, in which case your information will be held for the period required by law.


We take all reasonable steps to ensure the personal information we collect is protected against loss, unauthorised access and disclosure or any other misuse. While we do not expect it will occur, we will comply with the Privacy Act 2020 and notify you of any breach that may cause serious harm.



Gow Langsford Gallery takes safety and security seriously. We use Closed Circuit Television (CCTV) with an aim to achieve a secure, zero-harm environment for our visitors, team and the artwork in our care. Monitored cameras are in use throughout gallery areas to help us ensure that all health and safety protocols are followed, and artworks are not put at risk.


Anonymised data is collected to facilitate a rapid response to any safety or security issues and to assist with artwork protection protocols.


All monitoring and use of CCTV footage is carried out in accordance with the Privacy Act 2020.


For privacy reasons, we do not release CCTV footage directly to the public, as such footage is likely to include others, so any release would breach their privacy rights. If you have lodged a complaint or incident with the Police, they will request footage from us and we will provide it to them on request. We will also comply with any court orders received that require the release of CCTV footage, but will do so as to minimise any impact on the privacy of others.